Make Member Marketing Reach and Convert
Full-journey communication capabilities for global retail and FMCG brands, covering member operations, campaign pushes, and after-sales notifications.
Industry Challenges
SMS marketing effectiveness keeps declining
Members are fatigued by plain-text promotional SMS, with open and click rates declining year by year.
Brand visuals are hard to convey
SMS lacks images and interaction, making it hard to show products and brand tone.
Marketing impact is hard to measure
Traditional SMS lacks precise behavior tracking, making campaign ROI difficult to evaluate.
Recommended Products
Use Cases
Rich-media member marketing
5G RCS Messaging International SMS
Message interaction rates increase 4x and campaign conversion doubles.
Order and logistics notifications
International SMS OTT Messaging
Post-purchase experience improves and complaint rates decline.
Member points and benefits
5G RCS Messaging OTT Messaging
Member activity increases significantly.